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How to Sell That Gotta-Have-It-Gizmo

Let’s say you’ve got a great product but you are far from saturating the market with your “gotta-have-it-gizmo.” Of course, you are certain nearly everyone needs one but you are at a loss as to how you get your message out there to the masses. There’s no doubt that marketing your business can be a challenge and if running an ad campaign isn’t your “cup of tea” it’s hard to know just where to start.

Let’s say you’ve got a great product but you are far from saturating the market with your “gotta-have-it-gizmo.” Of course, you are certain nearly everyone needs one but you are at a loss as to how you get your message out there to the masses. There’s no doubt that marketing your business can be a challenge and if running an ad campaign isn’t your “cup of tea” it’s hard to know just where to start.

I can tell you from my own experience in running J.E.G. Design, Inc. that in the early years my work flow came in fits and starts. Over time and by word-of-mouth more and more clients came to find JEG; and then there came that pivot point when I needed to commit completely but in order to do so it became necessary to find clients rather than waiting for them to find me. That is when marketing became an essential part of my overall business strategy.

Of course, there are lots of ways to market yourself and your products. There are the traditional advertising routes, i.e., newspapers, radio spots, magazine ads and, of course, the face-to-face sales call. Nowadays with the internet at your fingertips you can add to that list a website presence, maintaining a blog and search engine optimization, just to name a few.

Once you’ve determined the best marketing strategy for you and your business I believe it is important to emphasize what makes your product or business the #1 choice. Quality, customer service and competitive pricing are all important qualities to emphasize when trying to land a new account.

But there is one thing that I do my utmost to avoid and that is negative marketing. If you are trying to market your business using negative and slanderous statements about your competitors you are on the wrong track. I believe that if I can’t sell what my business has to offer on its own merits I will not resort to slandering the reputation of other fine businesses in the process. If you find yourself using that kind of negative marketing then it might be time to go back to the drawing board and perfect your business offering before moving forward.

“Business is Business” is a phrase we sometimes hear people say when trying to make allowances for less than honorable business practices. The way I see it is my business is a place where I can show what I have to offer that’s different and useful. I sell my “gotta-have-it-gizmo” not by comparing myself to other businesses but by being the best I can be for my all my clients.

So, watch your words and market your business with the integrity and professionalism.

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