What are the web design trends for the upcoming year that are actually relevant to you & your business? Read this article & make those changes today!
Think about it, how many times have waited to hear whether or not an oversized rodent in Pennsylvania saw its shadow? It has a day devoted to an inaccurate weather prediction. For those keeping score, out of 138 times, Phil, ya, he saw his shadow 18 times prognosticating an early Spring. His accuracy, 35%.
Comically ironic... Okay, not funny either--Sci-Fi possesses a level of clairvoyance which is almost creepy. Alexa is just a kinder cousin of HAL 9000. Not to mention cell phones, tablets, holograms, universal translators, video calls, injections without needles, Bluetooth, virtual reality, smartwatches, video billboards, lasers, and of course, the self-driving car.
Essentially, when you're wrong, nobody cares as long as you're cute...
And if you're right, well, you're lucky and nobody cares period.
Google changes algorithms like a serial dater with a match.com account. What do I mean? They continuously change how your business shows up in search results. Remember when it was keywords? Then it became keyword phrases. Now, if your page provides some semblance of expertise, the higher you rank. How can you do that? By not only providing specific content but providing outbound links sources and inbound articles within the realm of the subject matter.
These are called pillar pages and topic clusters.
Let me give you an example: You have a page devoted to one primary topic, let’s say it’s sports cars. Under that topic is a variety of subtopics: Domestic sports cars, European sports cars, Asian sports cars, muscle cars, etc. Within those subtopics you provide external links to other reputable sites/articles related to your content. Within the same article, you not only have internal links back to the subtopic page on your site, (Domestic sports cars) but the primary topic page (sports cars) as well. All while utilizing popular keyword phrases as well. This shows Google you're an expert on the subject matter and increases the likelihood your page will organically move towards the top of search queries.
The folks at Hubspot are the Ninja Gaidens at this. Check this article out for more information. And if you get lost trying to translate it, remember my Fast and the Furious-ish example. It will help.
This is one of those “no shit” moments on every list. You know, like having Michael Jordan be atop a list of the “Greatest Athletes Of All-Time”? Well, this is one of those. Because it’s obvious, yet necessary.
For years now, the idea was to create a snazzy website for both desktop and laptops. Then, once that was done, only then do you worry about mobile.
In 2015 Google noticed how they were being used more frequently on mobile than desktop. So, what did Google do? Come on, you know this...They changed their algorithm. This change was designed to reward sites who were mobile friendly and offered mobile responsiveness as opposed to those who strictly had a strong desktop friendly site. They saw what was happening.
In 2017, 50.3% of all web searches worldwide were conducted via mobile phone. A number assured to increase.
However, don't just walk in telling your web designer you only care about your site being mobile friendly. Have a grasp as to why.
And if you’re not convinced, do yourself a favor and read this post. The title, “Three Reasons Lacking A Mobile Friendly Site is Costing You Money. Catchy little title isn’t it?
Okay, if mobile friendly was Michael Jordan, video is the LeBron James.
Also, here is some irony for you--You're reading a blog stating the importance of having video on your site. You're also reading this on a site that doesn't have any video content. We'll get to the latter in a moment, but first...
Whether traditional Youtube, whether it’s live, whether it’s GIF’s or whether it’s Boomerang. The value in video content is not only apparent to a 5-year-old, but it's also something you need to buy into immediately as it's not going anywhere anytime soon.
The previous two, pillar pages and mobile friendly, both need to have some form of video contained within them. Period, stop. If it's a blog post on sports cars, have a cool, professional looking video of said car. If someone is searching your site on their phone, make sure your site has a video which can easily download.
Don't be dismissive of this either if you think your product and/or service doesn't necessarily cater itself to video. Because, and this is where you can get really excited about this, video on your site can be anything you want it to be! Just as long as it's representative of you and your brand. Prime example, this video by Squatty Potty.
Plus, for the SEO fanatics, Video Explainers (via MarTech), adding a video to your website can increase the chance of a front-page Google result by 53 times.
I cannot stress how important and impactful video is. I will use this example to only strengthen my point: On November 29th, 2018 Kareem Hunt was one of the best running backs in the National Football League. Two days later, he was no longer in the league. What happened? A video of him assaulting a woman was obtained. It happened that quick. And justifiably so.
The power of video is ineffable.
And in regards to you reading this on a site, JEG DESIGN INC, that currently (as this article is being written) lacks video content — JEG is in the process of having videos produced for 2019. So, there's that.
In the hours, days, weeks to come, your social media timelines, emails, new sites, etc. are going to be saturated in lists consisting of “Best of 2018” and “What to expect in 2019”. Yet, here is the thing, how many of these lists contain topics which:
Hopefully, you will take a moment of reflection over the year that was, give thanks, and be ready to move on accordingly. Hopefully, by reading this, you realize there are simple measures you can take to help elevate your brand to the next level, and JEG DESIGN wants to help.
JEG DESIGN is offering a free review of your website. For more information about this or anything of the topics mentioned, contact Jon at JEG DESIGN INC and schedule your consultation today.
From ours to yours, Happy Holidays!